Brand & Systems
AI Art Director
An automated art director: Claude writes the brief, GPT makes the image, and a variety log keeps every blog post looking different.
- Client
- Deriv blog
- Year
- 2026
- Role
- Designed and built the workflow
- What I did
- AI workflow
- Art direction
- Prompt design
- Image generation
The project
Stock photos felt generic, and most AI images looked like AI. So I built an art director that runs on its own for our blog.
Claude studies a handpicked reference library and writes the prompts, briefed like the photo editor of a financial publication, to get images that look shot on a camera. GPT then generates them.
A variety log keeps it honest. It bans the concepts, genres and compositions used recently, so no two posts look the same. Every run returns three distinct directions to choose from.
The four photos below are samples from the system. None of them was shot on a camera.
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