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Open by Design: Deriv Dubai

A custom booth in Dubai with an open floor plan and clear sightlines to a central demo table.

Client
Deriv
Year
October 2025
Role
Art Director and Creative Lead
What I did
  • Event design
  • Booth design
  • Brand activation
Open by Design: Deriv Dubai

The project

Clear sightlines guide visitors to a central demonstration table, with tall tables for quick stand-ups and relaxed seating for longer conversations. The lightbox banners carry visuals from the 360 UAE launch campaign, so visitors meet the same creative they saw on social, PPC and out-of-home.

Open by Design: Deriv Dubai
Open by Design: Deriv Dubai
Open by Design: Deriv Dubai

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