AI Lab
Leveraging a New Image Model
I tested a new image model against a full 360 campaign to see where it holds up and where it breaks.
- Client
- Research
- Year
- May 2026
- Role
- Art Director and Creative Lead
- What I did
- AI design
- Campaign design
- Key visual
The project
I tested how far the model can go in semi-structured UI generation and cross-asset visual consistency. The strongest signal is its ability to carry design tokens across a series, meaning hierarchy, colour logic, UI structure and object styling, at very high speed. The main gaps are still layout determinism, exact camera and crop anchoring, text and data fidelity, and true component-level repeatability from one output to the next.
More work
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