I art-directed Deriv’s video projects end-to-end, taking ideas from rough thoughts to polished visual narratives. It started with ideation sessions, where we defined the story, tone, and visual intent for each piece—whether it was a brand film, product demo, or social clip. From there, I built storyboards and shot outlines, shaping transitions, camera angles, and rhythm before production began. During execution, I directed visual balance, pacing, and brand consistency, ensuring every motion, frame, and caption felt unmistakably Deriv. The result: videos that blend clear storytelling with design precision, keeping the message sharp and the visuals seamless across all formats.