After-hours earnings, global headlines, and midnight rating changes drive real price action, yet many platforms “sleep” outside regular sessions. I personify those sleepy brokers as floating sleepers, and we hint at specific players via clothing colors—Exness: yellow, Octa: blue, XM: dark red, and IC Markets: Green —with no logos or names. The visual gag is immediate: they’re out; you’re in. For traders who hate waking up to missed moves, it hits a nerve (FOMO + control) and offers relief: always-on access that matches their always-on attention. The color-coded wardrobe creates instant recognition without calling anyone out directly, making the idea bold, shareable, and legally clean while putting Deriv on the side of the awake, ready trader.