This project brought AI-generated lifestyle imagery together with Deriv’s app interface to create a unique, relatable, and modern campaign. Designed as Instagram carousels, each ad showed the first half of the story first (left side), followed by its second half (right side) — turning simple scrolls into mini-narratives. By blending AI creativity with real-life contexts, the campaign highlighted Deriv P2P’s always-available, user-friendly experience, making the product feel fun, human, and instantly relevant to audiences worldwide.