Everyday money, extraordinary stories.
This concept reimagines local currencies as symbols of connection, transforming familiar banknotes into origami forms that reflect each region’s unique identity. For example, there's a mango made from rupees, an elephant folded from Kenyan shillings, a truck created with Pakistani notes, and a bird designed from Zimbabwean dollars. Each visual illustrates how local value evolves, grows, and takes flight through community-driven exchange. The campaign combines humor, clarity, and cultural relevance to make financial services feel more tangible and human. Launched as a series of social media carousel visuals, each post revealed one half of the design at a time, inviting viewers to swipe to discover the complete creation. All images were AI-generated and meticulously art-directed to achieve a balance of realism and cultural authenticity.
Industry
Fintech
Deliverables
Cultural Craft
AI Direction
Conceptual Design
Timeline
August 2025
Whether it’s strategy, design, or the kind of campaign that travels continents, I’m ready when you are.











